Question 6: What have you learned about new technologies from the process of constructing this product?

Photography: With the introduction of widely available digital cameras, many photos can be taken at once during a photoshoot and even displayed to examine whilst doing the shoot in order to pick out the best images and remove any unsatisfactory ones. This advancement has allowed photographers to take the best pictures and limit poorly taken photos. However a few decades ago, before the invention of the digital camera and the sole reliance was on film cameras, photographers couldn't examine any of the images until the shoot was finished and they had been through the process of development at which point it would be too late to alter and therefore requiring another shoot. much more care had to implicated into the photoshoot since photographers had to snap the best shots without being able to review their images and thus meaning more time would be spent by the photographer making sure the focus was exceptional and the shot was perfect. Since the universal introduction of the digital camera, time consumption for a regular shoot has severely decreased and the use of the digital camera allows the images to be in much higher quality resulting in a sharper image.

Adobe Photoshop CS6: The use of Photoshop allows much in ease in particularly altering images that are considered bad or off and turn them into another suitable image. The ease of being able to edit the photos taken in a shoot and turning them into professionally taken photos. With the knowledge of Photoshop I now understand the editing process images go under in other media products in order to look professional and how certain features of an image are manipulated to give different effects. With the use of Photoshop I have edited several images using different techniques. one technique on Photoshop I used was a simple cut out onto a different background, where I removed the main part of the image from its original background and placed it onto a separate custom background and I have even used it to create an entirely different effect on the image through the alteration of brightness and saturation.

Before:

After:

Adobe InDesign: The use of this software allows me to create magazines easily in the sense of a computerised desktop with fluent alterations and practice space. The software easily allows the aid of creating professional looking magazines. The software allows ease in exporting the finished documents into different forms of media and even to other software's. The software allows instant upload to the internet and this instance Blogger for display and accept feedback from peers creating similar works.

Internet and Blogger: With the use of Blogger I have developed my use of a blog for academic reasons and also Blogger allows ease in posting research and planning which is time saving as well as cutting down on resources. With the use oif the Internet it has allowed me to produce well informed pieces of work and also to conduct efficient research. With the Internet I have been introduced to several different multi-media programmes including: Canva, Youtube and Prezi.

To conclude, the use of digital technology and computers allow work production with extreme ease and at professional standards. From completing this work I have improved my IT skills in the specific fields that have been very evident in this coursework and have grown to appreciate that digital media requires a very different set of skills to different media. From this it could be argued that anyone is capable of producing professional standard work so long as they the proficient equipment available to them.





Question 5: How did I appeal to and attract my target audience?

Before producing the final magazine piece I had to conduct some research to understand what my audience would prefer to see on this kind of magazine. I conducted the research by looking into the industry and at the leading magazines in the music industry; with most of my focus on Kerrang. I homed in on Kerrang as that magazine has very similar aspects to my desire that I wanted to use in my magazine and as Kerrang have an extremely similar target audience to me, I used it as inspiration for the content of my magazine.

 

Question 4: Who would be the audience for your media product?

All media products no matter what they are or what their intended purpose is. They are all created with an intended audience, which impact on the design and content decisions and the ultimate look of the of the product. When the products are finished, VALS and Demographics are used in order to understand their audiences and determine who actually fits their audience category.

VALS: ("Values and Lifestyles") is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed to guide companies in tailoring their products and services in order to appeal to the people most likely to purchase them.

Demographics: defined as relating to a particular sector of a population.

During the research and planning period, I produced a readership profile similar to the one produced by NME to help me understand more about the type of audience that would be interested about my content and thus allowing me to influence design and content ideas based upon the results on my readership profile. This allowed a more appropriate product to be created for my target audience. 

 

 

 

 

 

Core target audience specifics:

 

Age: 15-25

Gender: Equally aimed at males and females who live an alternate lifestyle

Social Grade: ABC1 

VALS: These would be centred around those with sufficient resources and motivation to succeed in life.

 

The audience would fit into the alternative rock music sub-culture lifestyle, as the magazine is centred around those who strongly prefer the rock genre.

My audience who be avid users of a plethora of available media texts given the stereotypical view on the typical reader.

 

I have specifically selected this group of people as I personally can connect easily with this group thus making media content centred around these people would be much easier than creating a hip-hop or pop themed magazine.

Despite the magazine being aimed at a specific group of people, it can be argued that those who show a slight interest or those who like change can view this magazine to gain more information based on what they are newly experiencing. This media text can be argued as being unintentionally aimed at everyone.

 

Question 3: What kind of meida institution might distribute your media product and why?

Question 2: How does your media product represent particular social groups?

Link: https://www.canva.com/design/DABnRBh5tNg/NcoUGBtSJR-SoQFzj8YVjw/edit

Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media?

Audience Feedback

This is the final part of the coursework which involves us collecting some form of feedback for the magazine.

I used a website named Survey Monkey in order to gather results and the above is a sample of what my survey looks like. From the audience feedback I have discovered that the style is well favoured but the contents could do with a few more pictures to fill up white space.